The first camera on the scene remains at the center of the family; it is the keystone of a modular and upgradeable system with exceptional image performance that is simple to operate, reliable in even the most extreme environments and versatile enough to cover a wide range of workflow and budget requirements. Whether your production is destined for the cinema or television, ALEXA will empower you to tell your story in exactly the way you think it should be told, with pictures of breathtaking richness and detail.
Simple and Safe Operation
We know whatit is like to try to change frame rate and shutter angle at 4:00 in the morning in the rain after a long night shoot. We know that a camera needs to be very simple to operate, and it needs to make sure that you get a good image, no matter what. With ALEXA we have developed a user interface that is easy to learn and quick to operate. And the same interface is used on all models of ALEXA, with the same menu, buttons, etc., so there is no learning curve when using another model ALEXA. The hardware of the camera is designed for the best and most ergonomic use on the set, including the built-in shoulder cut-out, large numbers of accessories like the low mode set or the Remote Control Unit RCU-4, down to little details like differently shaped extrusions (eyebrows) above some buttons so the operator can feel the button’s position even from the other side of the camera or shooting in low light.